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Built to Last.

Authors :
Tramuta, Lindsey
Source :
Bloomberg Businessweek; 6/20/2022, Issue 4745, p37-37, 1p, 1 Color Photograph
Publication Year :
2022

Abstract

The article presents an interview with the owner of the Landline general store in Paris, France Caroline Morrison. The store's focus on selling quality durable goods is described along with Morrison's decision to leave the luxury clothing industry, nostalgia as part of Landline's marketing strategy, and her competition with online shops.

Details

Language :
English
ISSN :
00077135
Issue :
4745
Database :
Complementary Index
Journal :
Bloomberg Businessweek
Publication Type :
Periodical
Accession number :
157481372