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The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence.

Authors :
Godfrey, Richard
Source :
Journal of Marketing Management; Jun2022, Vol. 38 Issue 7/8, p661-682, 22p
Publication Year :
2022

Abstract

Drawing on Debord's the society of the spectacle and Evans and Giroux's notion of the spectacle of violence, this paper argues that a discourse on war, organised violence, and global politics has been disseminated through a military-entertainment complex that has commodified militarism into a practice of consumption. Drawing on first-person shooter (FPS) video games as a context, the paper considers the market for these games, the conditions of their creation, and the way they are marketed. The paper discusses three ways in which FPS games function as part of a contemporary spectacle of violence: through their intertextual connections to other forms of military entertainment; through the immersive experience they offer; and through the geopolitical position they establish. The paper concludes by establishing FPS games as complex, sophisticated cultural artefacts that both draw on and shape wider discourses on war and the military, in the age of the spectacle of violence. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0267257X
Volume :
38
Issue :
7/8
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
157136785
Full Text :
https://doi.org/10.1080/0267257X.2021.1995025