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The dark and bright side of online consumer behavior.

Authors :
Thaichon, Park
Cheah, Jun‐Hwa
Ting, Hiram
Source :
Journal of Consumer Behaviour; May2022, Vol. 21 Issue 3, p445-449, 5p
Publication Year :
2022

Abstract

Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance. The study presents a framework that links web personalization to consumer decisions (i.e., website loyalty and purchase intention) through consumer trust and reactance. With electronic commerce becoming a crucial aspect of marketing strategy and customer relations (Thaichon et al., 2021), there is a growing need to develop new knowledge, models, and theories about online consumer behavior (Anesbury et al., 2016; Davydenko & Peetz, 2020). The first paper by Chen et al. (2022) " I Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance i .". [Extracted from the article]

Details

Language :
English
ISSN :
14720817
Volume :
21
Issue :
3
Database :
Complementary Index
Journal :
Journal of Consumer Behaviour
Publication Type :
Academic Journal
Accession number :
156995133
Full Text :
https://doi.org/10.1002/cb.2041