Development and Performance Evaluation of Digital Technology and Radio and Television Integration Based on Big Data Model.

In today's big data era, China's radio and television broadcast volume has reached an unprecedented height, and it is diversified in quality and content richness. The realization of big data model accelerates the transformation of radio and television and constantly reaches new movie-watching heights. In the era when TV dramas, movies, animation, radio stations, and We Media are prevalent, big data is being experimentally analyzed through professional digital technology and effective methods of media integration of radio and television. In order to make China's radio and television industry present a strong industrialization development trend, it is necessary to have a suitable network system to form a pillar, so as to play a substantial role in the development of this industry. Choosing the appropriate evaluation system to evaluate the broadcast volume, ratings, box office volume, and profit income of the mass media is also a breakthrough stage of today's technical ability. The experimental results of this paper show that (1) from the ratings of only 15% in 2010 to 75% today, the successful investment of radio and television in the market has been realized, and the efficient development of modern technology has benefited the people. (2) Department executives are mainly in charge of the economic lifeline of enterprises, and 70% of economic indicators is the embodiment of small workload and high voice of key tasks, which are the main roles in performance evaluation. (3) The accuracy of the old index is only 75 while the new index is 90, so selecting excellent performance indicators is also responsible for performance appraisal. (4) The development of radio and television from urban to rural areas, from 0% of the market to 12.23% of the rural areas, is a manifestation that the development of modern science and technology benefits the whole people. Only when performance evaluation is fed back to the market can it adapt to the next stage of reform and improve the enthusiasm of employees. [ABSTRACT FROM AUTHOR]