Value Chain Collaboration, MsMEs Strategy in The Covid Period.

Corona pandemic that occurred in 69 countries including Indonesia, encouraged the government to issue regulations on Large-Scale Social Barriers and Work from Home. This regulation has an impact on the decline in sales and the emergence of raw material problems in MSME activities. Even though the government has prepared ways to help MSMEs, such as providing social assistance, tax incentives, relaxation and credit restructuring, working capital assistance program and as an output offtaker, MSMEs still need to implement strategies in order to survive in this pandemic era. This paper aims to explain the strategies that need to be carried out by SMEs to be able to maintain sales and overcome the problem of raw materials. The way to do this is to use the concept of collaborative value chains. [ABSTRACT FROM AUTHOR]