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Impact of the third national 'Be Clear on Cancer' Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness.
- Source :
- European Journal of Cancer Care; May2022, Vol. 31 Issue 3, p1-14, 14p
- Publication Year :
- 2022
-
Abstract
- Objective: More than a third of women diagnosed with breast cancer in England, and over half of those who die from it, are over 70. The Be Clear on Cancer Breast Cancer in Women over 70 Campaign, running three times, 2014–2018, aimed to promote early diagnosis of breast cancer in England by raising symptom awareness and encouraging women to see their general practitioner (GP) without delay. We sought to establish whether the third campaign had successfully met its aims. Methods: Metrics covering the patient pathway, including symptom awareness, attending a GP practice with symptoms, urgent GP referral, diagnosis and stage of cancer, were assessed using national cancer databases and two household surveys. Results: The third campaign was associated with an increase in urgent cancer referrals, and therefore mammograms and ultrasounds performed. This was associated with an increase in breast cancers diagnosed. There was a delayed effect on GP attendances. Awareness of breast cancer prevalence for the 70‐and‐over age group improved. Impact on these metrics diminished across successive campaigns. Conclusions: Future campaigns should focus on harder‐to‐reach women and include GPs as targets as this campaign showed a potential to affect referral behaviour. [ABSTRACT FROM AUTHOR]
- Subjects :
- BREAST tumor diagnosis
HEALTH education
EVALUATION of human services programs
CONFIDENCE intervals
HELP-seeking behavior
EARLY detection of cancer
INTERVIEWING
HEALTH literacy
MEDICAL care use
PRIMARY health care
MEDICAL referrals
RESEARCH funding
DESCRIPTIVE statistics
STATISTICAL sampling
DATA analysis software
BREAST tumors
POISSON distribution
SYMPTOMS
OLD age
Subjects
Details
- Language :
- English
- ISSN :
- 09615423
- Volume :
- 31
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- European Journal of Cancer Care
- Publication Type :
- Academic Journal
- Accession number :
- 156736645
- Full Text :
- https://doi.org/10.1111/ecc.13583