ENTREPRENEURSHIP IN THE TOURISM INDUSTRY IN ROMANIA.

The main purpose of this paper is to study the importance of entrepreneurship in the tourism industry. Tourism is in a continuous development, both in size and content, niche tourism annually enriching its forms. The notion of entrepreneurship is associated with the new and innovative economic activity, and innovation is very broad including entrepreneurial principles. Innovation materializes in new products, new services, new raw materials, new processes. [ABSTRACT FROM AUTHOR]