Speaking the same language: the power of words in crowdfunding success and failure.

MLA

Peng, Ling, et al. “Speaking the Same Language: The Power of Words in Crowdfunding Success and Failure.” Marketing Letters, vol. 33, no. 2, June 2022, pp. 311–23. EBSCOhost, https://doi.org/10.1007/s11002-021-09595-3.

APA

Peng, L., Cui, G., Bao, Z., & Liu, S. (2022). Speaking the same language: the power of words in crowdfunding success and failure. Marketing Letters, 33(2), 311–323. https://doi.org/10.1007/s11002-021-09595-3

Chicago

Peng, Ling, Geng Cui, Ziru Bao, and Shuman Liu. 2022. “Speaking the Same Language: The Power of Words in Crowdfunding Success and Failure.” Marketing Letters 33 (2): 311–23. doi:10.1007/s11002-021-09595-3.