APPEALING TO THE SENSES: In order to create the most welcoming store environment, retailers must think through the five senses and how to use them to attract customers ... or, at the very least, not repel them.

The article offers information on the retailers who include a sensory experience in their store design can not only create a better in-store experience for customers but keep them coming back for more, with a happy memory in tow. It discusses that Whizbang Retail Training which refers to a pyramid that outlines the building blocks of establishing a store’s brand and in-store experience.