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El uso de hashtags, menciones, emoticonos, hipervínculos, vídeos e imágenes en las cuentas corporativas de Twitter de seis grandes empresas españolas.

Authors :
Ruiz-Bravo, Coral Cenizo
Source :
aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; Jan2022, Vol. 27, p214-229, 16p
Publication Year :
2022

Abstract

<i>Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
18897304
Volume :
27
Database :
Complementary Index
Journal :
aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación
Publication Type :
Academic Journal
Accession number :
156482941
Full Text :
https://doi.org/10.7263/adresic-27-191