TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses.

MLA

Aykol, Bilge, et al. “TV Series Adaptations and Their Repercussions on Consumers: Insights from Two Complementary Qualitative Analyses.” Journal of Marketing Management, vol. 38, no. 3/4, Mar. 2022, pp. 183–218. EBSCOhost, https://doi.org/10.1080/0267257X.2021.1940244.

APA

Aykol, B., İpek, İ., & Bıçakcıoğlu-Peynirci, N. (2022). TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses. Journal of Marketing Management, 38(3/4), 183–218. https://doi.org/10.1080/0267257X.2021.1940244

Chicago

Aykol, Bilge, İlayda İpek, and Nilay Bıçakcıoğlu-Peynirci. 2022. “TV Series Adaptations and Their Repercussions on Consumers: Insights from Two Complementary Qualitative Analyses.” Journal of Marketing Management 38 (3/4): 183–218. doi:10.1080/0267257X.2021.1940244.