Back to Search Start Over

Your Loyalty Program Might Be Losing You Money.

Authors :
Iyengar, Raghuram
Young-Hoon Park
Qi Yu
Source :
Harvard Business Review Digital Articles; 4/4/2022, p1-5, 5p
Publication Year :
2022

Subjects

Subjects :
CUSTOMER loyalty programs
CONSUMER behavior
CONSUMPTION (Economics)

Details

Language :
English
Database :
Complementary Index
Journal :
Harvard Business Review Digital Articles
Publication Type :
Periodical
Accession number :
156333482

Tools

Authors Abstract Subjects Details