Business Feasibility Analysis: Multifunction Bus HandGrip.

The handgrip is a vehicle accessory that functions as a grip for bus passengers who do not get a seat to maintain their balance while the bus is driving. Currently, the handgrips available on these buses are comfortable for users who have the right height to hold the handgrips. However, the hand grip position is considered too high and makes it very difficult for people with short stature to find a grip on the bus. We created a product design to help people who have difficulty using existing hand grips based on these complaints. The handgrip of Multifunctional Bus designed ergonomically includes adjusting handgrip length according to the user's height. Multifunctional Bus Hand Grip products have been designed using several aspects without changing the Product's primary function. Besides, we also focus on the feasibility analysis and planning layout of PT Trans Sejahtera Tbk as the Multifunction Bus Hand Grip producer. After analyzing several aspects, then Multifunctional Bus Hand Grip products will be marketed in the DKI Jakarta area. The total of products produced in the first year will be 3422 units obtained by forecasting using the linear method. In normal conditions with a MARR of 15%, the NPV is Rp1,154,290,436.07, an IRR of 20%, a B / C ratio of 1.66, and a BEP 42091.8 units, and a payback period of 6.5 years. [ABSTRACT FROM AUTHOR]