The Fintech Industry in Romania - Assessing the Level of Acceptance for the Financial Services Consumers.

The article explores the potential of Fintech for the Romanian financial market, assessing the real value added for the Romanian clients. The methodological approach is based on a customercentric questionnaire related to the digital transformation of the financial industry in Romania and was completed by an analysis through the SPSS software. The research aims at finding how are the financial solutions of the FinTech companies perceived by the public and what are the major concerns related to the FinTech industry in Romania. The research hypotheses are willing to clarify the relationship between the plethora of financial services used, the online banking frequency and the FinTech affinities, suggesting that the early adopters of FinTech are digitally active banking clients. However, the paper outlines an embryonic phase of the FinTech development in Romania, where the respondents were most impacted by the FinTech industry in a passive way. [ABSTRACT FROM AUTHOR]