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Stores Bank on Celebrity Mania to Save Beauty's Holiday.
- Source :
- WWD: Women's Wear Daily; 12/17/2004, Vol. 188 Issue 128, p1-7, 3p, 1 Color Photograph
- Publication Year :
- 2004
-
Abstract
- Discusses the impact of the holiday season on several fragrances which have been launched by retailers in the U.S. in December 2004. Success of the Curious Britney Spears fragrance; Increase in sales of the men's fragrance at retailer Marshall Field's; Marketing strategy on classic fragrance lines.
- Subjects :
- HOLIDAYS
PERFUMES
RETAIL stores
CORPORATE profits
MARKETING strategy
PRODUCT lines
Subjects
Details
- Language :
- English
- ISSN :
- 01495380
- Volume :
- 188
- Issue :
- 128
- Database :
- Complementary Index
- Journal :
- WWD: Women's Wear Daily
- Publication Type :
- Periodical
- Accession number :
- 15586616