Big Tech and Labour Resistance at Amazon.

Amazon's Internationalization in Germany Founded by Jeff Bezos in 1994, Amazon's internationalization began in the late 1990s, with Germany being one of the first target regions (Kenney and Zysman, [36]). With its growth path from a bookseller to an international all-around retailer, Amazon was able to achieve a predominant winner-take-all position in North America as well as some European countries such as Great Britain and Germany (Kenney and Zysman, [36]); Amazon could be considered the "one platform to rule them all" (Birch, [4]). The interviewees explain that these conflict-prone labour relations are the result of Amazon coming from a different work-culture context, and that Amazon has encountered a specific labour market situation in Germany to which it is unaccustomed. Keywords: Big Tech; labour relations; human-technology configuration; Amazon; regulation EN Big Tech labour relations human-technology configuration Amazon regulation 29 43 15 03/10/22 20220301 NES 220301 Introduction Microsoft, Apple, Amazon, Alphabet/Google, Facebook, Alibaba and Tencent are some of the largest companies in the world, alongside the Saudi-Arabian Oil Company (by market value only, Statista, [49]). [Extracted from the article]