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Brand new challenge.

Authors :
Walters, Kath
Source :
BRW; 12/2/2004, Vol. 26 Issue 47, p55-55, 1p, 1 Cartoon or Caricature
Publication Year :
2004

Abstract

Focuses on the effort of Clearsonics, an exporter and developer of emergency phones, to establish their brand globally from its base in Australia. List of countries where the company sells its phones; Strategy in establishing the company's brand name through conferences and exhibitions; Change of the emphasis to the transportation market.

Details

Language :
English
ISSN :
0727758X
Volume :
26
Issue :
47
Database :
Complementary Index
Journal :
BRW
Publication Type :
Periodical
Accession number :
15555960