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Boundary work in value co-creation practices: the mediating role of cognitive assistants.

Authors :
Mele, Cristina
Russo-Spena, Tiziana
Marzullo, MariaLuisa
Ruggiero, Andrea
Source :
Journal of Service Management; 2022, Vol. 33 Issue 2, p342-362, 21p
Publication Year :
2022

Abstract

Purpose: How to improve healthcare for the ageing population is attracting academia attention. Emerging technologies (i.e. robots and intelligent agents) look relevant. This paper aims to analyze the role of cognitive assistants as boundary objects in value co-creation practices. We include the perceptions of the main actors – patients, (in)formal caregivers, healthcare professionals – for a fuller network perspective to understand the potential overlap between boundary work and value co-creation practices. Design/methodology/approach: We adopted a grounded approach to gain a contextual understanding design to effectively interpret context and meanings related to human–robot interactions. The study context concerns 21 health solutions that had embedded the Watson cognitive platform and its adoption by the youngest cohort (50–64-year-olds) of the ageing population. Findings: The cognitive assistant acts as a boundary object by bridging actors, resources and activities. It enacts the boundary work of actors (both ageing and professional, caregivers, families) consisting of four main actions (automated dialoguing, augmented sharing, connected learning and multilayered trusting) that elicit two ageing value co-creation practices: empowering ageing actors in medical care and engaging ageing actors in a healthy lifestyle. Originality/value: We frame the role of cognitive assistants as boundary objects enabling the boundary work of ageing actors for value co-creation. A cognitive assistant is an "object of activity" that mediates in actors' boundary work by offering novel resource interfaces and widening resource access and resourceness. The boundary work of ageing actors lies in a smarter resource integration that yields broader applications for augmented agency. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
17575818
Volume :
33
Issue :
2
Database :
Complementary Index
Journal :
Journal of Service Management
Publication Type :
Academic Journal
Accession number :
155462124
Full Text :
https://doi.org/10.1108/JOSM-10-2020-0381