Auchan crée des modèles marketing « vivants » avec Fifty-Five.

The article informs that the Auchan brand and the Fifty-Five agency have set up a complex DMP, which adapts sales prediction models with optimize their media investments by brands. Topics include media effectiveness depends on the type of point of sale, the geographical location; and build a data management platform to Auchan media investments and external data competitive pressure, competing campaigns.