How do locals perceive the touristification of their food market? The case of Barcelona's La Boqueria.

Overtourism has become a major issue of concern in many popular venues, including several cities like Barcelona. In this study, in order to better comprehend reactions towards overtourism, we analyze the perceptions of residents who regularly shop at Barcelona's La Boqueria towards the growing crowds of tourists who visit the same venue. The study aims to acknowledge the evolution over time of locals' aversion or support regarding the touristification of their food market and to determine whether or not overtourism regulations that were implemented by Barcelona's city government had an impact on these attitudes. Thus, we undertook a sequential explanatory mixed‐method approach (beginning with a quantitative approach and ending with a qualitative one) spanning the period 2015 to 2019. First, within the quantitative study, structural equation modeling results suggest that place identity observed through community attachment and resident place image has no direct statistically significant effect on residents' support for tourism development in La Boqueria. However, when mediated by tourism's perceived benefits and costs, these variables were recognized as statistically significant antecedents of support for La Boqueria's touristification. Secondly, we complemented and further elaborated on the quantitative findings through in‐depth interviews with local residents who shop at La Boqueria but also by utilizing available secondary data to reveal if there were any significant changes in locals' perception of touristification, especially following the adoption of the city's overtourism regulations. We conclude that residents' support for tourism development of La Boqueria as a public resource is strongly associated with their perception of place identity (both place image and community attachment) as well as expected benefits and associated costs. [ABSTRACT FROM AUTHOR]