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Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic.
- Source :
- Journal of Internet Commerce; Jan-Mar 2022, Vol. 21 Issue 1, p26-50, 25p, 1 Diagram, 3 Charts
- Publication Year :
- 2022
-
Abstract
- This study investigates the various risk factors that alter online shopping behavior in Kuwait, during the COVID-19 pandemic. Online questionnaires were distributed through various social media platforms. Overall, 385 responses were collected via online questionnaire, and the data were analyzed using AMOS 21 for the purpose of structural equation modeling. The findings show that risk susceptibility, risk severity, and risk of formal penalties positively affect consumers' online buying attitude in Kuwait, whereas product risk, financial risk, and non-delivery risk show no significant effect. Convenience risk is the only factor that negatively affects attitudes. Further, we find a new path wherein formal penalties imposed on those who break the lockdown rules can directly and positively affect consumer behavior toward online shopping during the pandemic. We show that factors that affect the attitude and behavior of users toward online shopping in normal non-emergency times, vary from those during emergency times. [ABSTRACT FROM AUTHOR]
- Subjects :
- STRUCTURAL equation modeling
PILOT projects
ELECTRONIC commerce
CONFIDENCE intervals
MATHEMATICAL models
CONSUMER attitudes
MEDICAL emergencies
RISK assessment
MULTITRAIT multimethod techniques
SHOPPING
QUESTIONNAIRES
THEORY
DESCRIPTIVE statistics
RESEARCH funding
STAY-at-home orders
ODDS ratio
STATISTICAL sampling
PREDICTIVE validity
COVID-19 pandemic
Subjects
Details
- Language :
- English
- ISSN :
- 15332861
- Volume :
- 21
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Internet Commerce
- Publication Type :
- Academic Journal
- Accession number :
- 154757481
- Full Text :
- https://doi.org/10.1080/15332861.2021.1882758