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'THERE'S A WIDENING GAP BETWEEN BRANDS SAINTLIKE MESSAGING AND PEOPLE'.
- Source :
- Arab Ad; Dec2021/Jan2022, Vol. 31 Issue 3, p68-69, 2p
- Publication Year :
- 2021
-
Abstract
- The author discusses ways for marketers and creatives to create advertising campaign that builds brand awareness and reputation. Topics discussed include climate summit COP26 which shows that industry is not able to go with tokenism, need of leadership in the industry to portray emerging post-purpose marketing, and creating the initiatives and campaigns for brands.
Details
- Language :
- English
- Volume :
- 31
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Arab Ad
- Publication Type :
- Periodical
- Accession number :
- 154605703