Fast-fashion faux pas: The effects of sustainable initiative on European fast-fashion brands.

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Fast fashion is incredibly damaging to the environment. Sustainable initiatives are key to both the survival of fast fashion brands as well as the reduction of environmental damage caused by the fashion industry. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]