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Unvaxxed: A Cultural Study of the Online Anti-Vaccination Movement.
- Source :
- Qualitative Health Research; Jan2022, Vol. 32 Issue 2, p317-329, 13p
- Publication Year :
- 2022
-
Abstract
- In this study, the constructive communication process of anti-vaccination advocates is explored to provide insight into the challenges of communicating with an engaged, educated public that is distrustful of mainstream medical and governmental organizations. Using the circuit of culture as a theoretical and methodological model, this article examines how anti-vaccination advocates use social media to construct and reinforce a belief system that counters dominate understandings of health. Findings show that, through online communication, anti-vaccination advocates create shared cultural constructs embracing the identity of health information crusader, critic, and expert. This community consumes, produces, and distributes information that reframes mainstream health information and reinforces shared values. The purposes of this study are to better understand the culture of anti-vaccination advocates, identify communication barriers, and offer practical implications for health care professionals. [ABSTRACT FROM AUTHOR]
- Subjects :
- CULTURE
META-analysis
INTERNET
MATHEMATICAL models
RESEARCH methodology
SOCIAL media
COMMUNICATION barriers
QUALITATIVE research
COMMUNICATION
GOVERNMENT agencies
THEORY
HEALTH
INFORMATION resources
THEMATIC analysis
DATA analysis software
STATISTICAL sampling
JUDGMENT sampling
ANTI-vaccination movement
TRUST
MEDICAL societies
WORLD Wide Web
Subjects
Details
- Language :
- English
- ISSN :
- 10497323
- Volume :
- 32
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Qualitative Health Research
- Publication Type :
- Academic Journal
- Accession number :
- 154498412
- Full Text :
- https://doi.org/10.1177/10497323211056050