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HOW TO COMPOSE A MEDIA MIX TO WIN AN ELECTORAL CAMPAIGN? PROPOSING A FRAMEWORK FOR POLITICAL MARKETING.

Authors :
ALIZADEH, MEHRNAZ TAJADDOD
SAEIDABADI, MOHAMMAD REZA
KHAJEHEIAN, DATIS
Source :
Ad-minister; jul-dic2021, Issue 39, p163-194, 32p
Publication Year :
2021

Abstract

<i>Copyright of Ad-minister is the property of Universidad EAFIT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
16920279
Issue :
39
Database :
Complementary Index
Journal :
Ad-minister
Publication Type :
Academic Journal
Accession number :
154445802
Full Text :
https://doi.org/10.17230/Ad-minister.39.8