CRACKING SALES.

In the new year, shoppers expect to see a smattering of small Easter confectionery products, such as filled and mini eggs and novelty self-treat items. As soon as the tree has come down and the decorations put back into the loft to gather dust for another year, the convenience sector swiftly moves onto the next major confectionery event - Easter. Sophia Padt, senior brand manager for Easter at Mars Wrigley Confectionery, says 50% of shoppers consume small self-treat products and small sharing and novelty confectionery items make up as much as 40% of early Easter sales. [Extracted from the article]