"Where to Publish?" Avoiding Mediocrity for Academic Staff Promotion at the University of Dar es Salaam.

Does "where to publish" affect academic staff promotion outcome? Using rational choice theory and the University of Dar es Salaam as case study, this article analyses the law and practice associated with academic staff promotion regarding "where to publish". The article finds that the University has relatively well elaborate and adequate promotion guidelines and institutional frameworks to guide on "where to publish" in line with its vision of becoming a world-class university. Nonetheless, through series of workshops with staff and heads of department as well as interviews with the University management, it was observed that there is still little understanding of "where to publish" among staff although the situation is progressively changing. Some staff prefer predatory journals due to ignorance, frequent failures and lack of confidence to publish in credible journals. Consequently, the annual promotion rate remains low suggesting high rejection of publications by the University due to predatory nature of media of publication and failure by majority staff to publish. [ABSTRACT FROM AUTHOR]