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Movie Tie-ins at a Crossroads.

Authors :
Raugust, Karen
Source :
Publishers Weekly; 12/13/2021, Vol. 268 Issue 51, p4-6, 3p, 3 Color Photographs, 1 Cartoon or Caricature
Publication Year :
2021

Abstract

The article informs that publishers' licensed movie tie-in programs have been significantly impacted by the Covid-19 pandemic. It mentions that Publishers with licensed tie-in programs are struggling to adapt as release dates shift and shipments are delayed, along within the comments of John Russell, v-p global licensing at Phoenix International Publications' PI Kids imprint.

Details

Language :
English
ISSN :
00000019
Volume :
268
Issue :
51
Database :
Complementary Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
154115321