Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.

MLA

Chandrasekaran, Deepa, et al. “Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.” Journal of Marketing, vol. 86, no. 1, Jan. 2022, pp. 149–66. EBSCOhost, https://doi.org/10.1177/0022242920967912.

APA

Chandrasekaran, D., Tellis, G. J., & James, G. M. (2022). Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement. Journal of Marketing, 86(1), 149–166. https://doi.org/10.1177/0022242920967912

Chicago

Chandrasekaran, Deepa, Gerard J. Tellis, and Gareth M. James. 2022. “Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.” Journal of Marketing 86 (1): 149–66. doi:10.1177/0022242920967912.