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Louis Vuitton’s Objets of Desire.

Authors :
BINKLEY, CHRISTINA
Source :
Robb Report; Dec2021/Jan2022, Vol. 45 Issue 10, p200-207, 8p, 6 Color Photographs
Publication Year :
2021

Abstract

Objets Nomades now differentiates Louis Vuitton from the crowd of luxury-brand competitors - with one exception. FEATURES WHEN MICHAEL BURKE arrived as chairman and chief executive of Louis Vuitton in 2012, an idea had been bouncing around the French luxury-goods maker for several years: Why not sell the many furnishings that decorated the legacy brand's stores? Burke credits the artful, lighthearted collection with opening Vuitton's doors to the world's youngest generation of self-made wealth - clients in their 30s and 40s who place orders from $100,000 to $1 million. In time, just as Abloh and Ghesquière take inspiration from the legacy trunks - locks one season, logo canvas another - Burke hopes Objets will fuel creativity down the road. [Extracted from the article]

Details

Language :
English
ISSN :
02791447
Volume :
45
Issue :
10
Database :
Complementary Index
Journal :
Robb Report
Publication Type :
Periodical
Accession number :
153886505