STRATEGIES FOR THE DEVELOPMENT OF IRANIAN PREMIER LEAGUE BRAND BASED ON THE BALANCED SCORECARD (BSC).

Authors :: Gholipour, N.
Eidi, H.
Yousefi, B.
Soroush, S.
Source :: Revista Brasileira de Futsal e Futebol; mai-ago2021, Vol. 13 Issue 53, p251-265, 15p
Publication Year :: 2021

Subjects :: BALANCED scorecard
KNOWLEDGE management
SPORTS administration
SPORTS sponsorship
SELF-efficacy
SPORTS television programs
TELEVISED sports
SPORTS participation

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