BEAUTIFUL VALUES.

Some high-touch elements of The Campaign may continue to be approached differently this year, as we take more of a digital-first approach to honour another Breast Cancer Awareness Month still living amongst the COVID-19 pandemic. We plan to light iconic structures, such as the Eiffel Tower, in pink to raise awareness for breast cancer and honour those touched by the disease, as part of our yearly global landmark illuminations initiative, for which we hold a previous Guinness World Record. The Estée Lauder Companies Executive Chairman William P Lauder: As a Beauty Inspired, Values Driven company, The Estée Lauder Companies' Breast Cancer Campaign (The Campaign) represents the best of who we are and what we do. [Extracted from the article]