Creativity and Innovation Management—Where do we go?

The aim of Cecilia Grieco's paper 'Innovating the innovated: Business model innovation process in sharing economy companies' is to unveil the process of business model innovation in the already innovative business model of sharing economy platforms, focusing on the different degrees this innovation can take place. The authors discuss how using novel workshop materials changes the experience of an innovation workshop, but also highlight that additional factors, including translation effects, trained facilitators and specific innovation phases, must be considered to outperform the use of traditional materials. The research demonstrates that sharing economy platforms feel the need to innovate their business model just as strongly as incumbents, giving rise to an innovation-in-the-innovation that fills the gap between the process- and the outcome-oriented interpretations of business model innovation. The authors start with the observation that research on ambidexterity and continuous innovation predominantly assumes a positive relationship between ambidextrous behaviour and business performance in manufacturing firms. [Extracted from the article]