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Don't underestimate value of customer trust.

Authors :
Brooks, Bill
Source :
American Banker; 1/22/1999, Vol. 164 Issue 14, p8, 1/2p, 1 Black and White Photograph
Publication Year :
1999

Abstract

Presents ways on how banks can develop and maintain customer trust. Importance of promising and delivering more; Need to be punctual for every commitment; Need for banks to admit errors.

Subjects

Subjects :
BANKING industry
CUSTOMER satisfaction

Details

Language :
English
ISSN :
00027561
Volume :
164
Issue :
14
Database :
Complementary Index
Journal :
American Banker
Publication Type :
Periodical
Accession number :
1536176

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Authors Abstract Subjects Details