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Ce que pourrait changer Oui Pub.
- Source :
- Stratégies; 10/28/2021, Issue 2103, p44-46, 2p
- Publication Year :
- 2021
-
Abstract
- The article focuses on the "Oui Pub" experiment could accelerate alternative advertising systems or bring about new combinations of paper and digital by restricting access to letterboxes. It mentions views of Sophie Garrigou, special advisor to the Commissioner General for Sustainable Development, on the use of flyers with people who wish to receive advertising material.
- Subjects :
- PAPER industry
INTERNET advertising
ADVERTISING fliers
DIGITIZATION
MATERIALS
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2103
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 153254339