Formulating strategy for digital transformation.

This paper aspires to contribute new insights to how strategist, assigned with writing strategy formulations in text, engage practices for concretizing abstract strategy discourse into fixated strategy formulations. In doing so, it reports the findings of an involved ethnography, following a project striving to formulate a grand strategy for digital transformation as they organize around the production of a strategy document. The paper thus explores how the strategizing process is influenced by an iterating artifact, as it becomes the locus of practitioners' strategizing activity through steering committee meetings and subsequent writing team meetings. In total, this paper builds on the strategy work leading to the production of 14 iterations of a strategy formulation document. The paper finally theorizes six practices of accepting, ignoring/avoiding, rephrasing/adjusting, illustrating, condensing and hijacking, that the writers engage as they discuss how to write the forthcoming iteration. Additionally, it elucidates that these practices are also consequential for how the writers challenge strategy discourse already as it is conceived on steering committee meetings. [ABSTRACT FROM AUTHOR]