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TMC inducts young leaders as part of brand renewal strategy.

Source :
Advertising, Brands & Marketing Industry Snapshot; 6/15/2021, p19-20, 2p
Publication Year :
2021

Abstract

The article reports that the Indian political party Trinamul Congress inducts young leaders as part of brand renewal strategy. It mentions that the move also reflects a trend among regional parties where politician Akhilesh Yadav, has taken over the mantle from his father and founder of the Samajwadi Party, while Tejashwi Yadav has taken over from his father Laloo Prasad Yadav in leading the powerful Rashtriya Janata Dal party.

Details

Language :
English
Database :
Complementary Index
Journal :
Advertising, Brands & Marketing Industry Snapshot
Publication Type :
News
Accession number :
152810995