Back to Search
Start Over
TMC inducts young leaders as part of brand renewal strategy.
- Source :
- Advertising, Brands & Marketing Industry Snapshot; 6/15/2021, p19-20, 2p
- Publication Year :
- 2021
-
Abstract
- The article reports that the Indian political party Trinamul Congress inducts young leaders as part of brand renewal strategy. It mentions that the move also reflects a trend among regional parties where politician Akhilesh Yadav, has taken over the mantle from his father and founder of the Samajwadi Party, while Tejashwi Yadav has taken over from his father Laloo Prasad Yadav in leading the powerful Rashtriya Janata Dal party.
- Subjects :
- BRAND repair
POLITICIANS
POLITICS & government of India
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Advertising, Brands & Marketing Industry Snapshot
- Publication Type :
- News
- Accession number :
- 152810995