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Purpose, übernehmen Sie!: Mit einem Higher Platform Purpose und Algorithmen zu einer nachhaltig erfolgreichen Plattformmarke.
- Source :
- Transfer: Zeitschrift für Kommunikation & Markenmanagement; Sep2021, Vol. 67 Issue 3, p35-42, 8p
- Publication Year :
- 2021
-
Abstract
- <i>Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- DIGITAL technology
PRODUCT positioning
ALGORITHMS
BRAND name products
SUCCESS
Subjects
Details
- Language :
- German
- ISSN :
- 1436798X
- Volume :
- 67
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Transfer: Zeitschrift für Kommunikation & Markenmanagement
- Publication Type :
- Academic Journal
- Accession number :
- 152786946