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Acting on anger: Cultural value moderators of the effects of consumer animosity.
- Source :
- Journal of International Business Studies; Oct2021, Vol. 52 Issue 8, p1591-1615, 25p
- Publication Year :
- 2021
-
Abstract
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- Subjects :
- CULTURAL values
ANGER
CONSUMER behavior
COLLECTIVISM (Social psychology)
EMOTIONS
Subjects
Details
- Language :
- English
- ISSN :
- 00472506
- Volume :
- 52
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Journal of International Business Studies
- Publication Type :
- Academic Journal
- Accession number :
- 152655225
- Full Text :
- https://doi.org/10.1057/s41267-019-00289-7