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Green gas providers' marketing strategy is out of step with consumer preferences: A comparative analysis of Germany, Austria, Switzerland and the UK.
- Source :
- IAEE Conference Proceedings; 2021, p1-25, 25p
- Publication Year :
- 2021
- Subjects :
- MARKETING strategy
CONSUMER preferences
ENERGY industries
RENEWABLE energy sources
Subjects
Details
- Language :
- English
- ISSN :
- 27076075
- Database :
- Complementary Index
- Journal :
- IAEE Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 152306489