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Green gas providers' marketing strategy is out of step with consumer preferences: A comparative analysis of Germany, Austria, Switzerland and the UK.

Authors :
Herbes, Carsten
Rilling, Benedikt
Source :
IAEE Conference Proceedings; 2021, p1-25, 25p
Publication Year :
2021

Subjects

Subjects :
MARKETING strategy
CONSUMER preferences
ENERGY industries
RENEWABLE energy sources

Details

Language :
English
ISSN :
27076075
Database :
Complementary Index
Journal :
IAEE Conference Proceedings
Publication Type :
Conference
Accession number :
152306489

Tools

Authors Abstract Subjects Details