Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group.

Details

Language :

English

ISSN :

20932685

Volume :

2

Issue :

3

Database :

Complementary Index

Journal :

Journal of Global Fashion Marketing

Publication Type :

Academic Journal

Accession number :

152088017

Full Text :

https://doi.org/10.1080/20932685.2011.10593095