THE INCLUSIVE ORGANISATION: MANAGEMENT PRACTICES OF EMPLOYEE-DRIVEN INNOVATION (EDI).

The purpose of this study is to explore the inclusive involvement of non-R&D and non-managerial employees' in processes of innovation. It answers a contemporary call for research to investigate a wider scope of organisations in the quest for understanding the interaction between employees and managers in employee-driven innovation (EDI). Based on a qualitative research study of two global corporations, this paper poses the following research question: How does the EDI approach manifest as a new management practice and thereby influence the interaction between employees and managers? By applying a critical discourse analysis, findings reveal that the production, distribution, and consumption of the EDI discourse are pervaded by a dynamic tension in the power relation between the top-level management and employees. While management enforces the impression that the EDI process is inclusive and engaging, employees remain critical to the contrasting way it is communicated. [ABSTRACT FROM AUTHOR]