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Budweiser Tests Sparkling Water in China as It Looks Beyond Beer.

Source :
Bloomberg.com; 7/29/2021, pN.PAG-N.PAG, 1p
Publication Year :
2021

Abstract

(Bloomberg) -- Beer giant Budweiser Brewing Co. APAC Ltd. is accelerating testing for new products in China as it works to keep up with rapidly shifting tastes in the world's largest consumer market. Budweiser APAC is among the foreign brands facing pressure to stay relevant in China, where shoppers are constantly bombarded by new brands and products and beer sales growth is stagnant. Its premium and super premium brands posted accelerated sales growth compared with the first three months of the year, while overall revenue growth dropped as lower-priced brands saw sales declines. [Extracted from the article]

Subjects

Subjects :
BEER
WATER testing

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
151644088