Book Review: Foundations of Marketing Thought: The Influence of the German Historical School.

Bartels gave us, Jones and Tadajewski write, "the unmistakable impression that early marketing academics were trained in, and influenced by, classical, and to some extent, neoclassical economics" (p. 1). Jones and Tadajewski are not saying that everything that had previously been written about the history of marketing thought and marketing practice was mistaken. Brian Jones, D.G. Tadajewski, Mark (2018), Foundations of Marketing Thought: The Influence of the German Historical School. [Extracted from the article]