How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals.

MLA

Kim, Dong Hoo, et al. “How Do Self-Brand Connections Affect Ad Responses among South Korean Consumers? The Roles of Reference Groups and Message Construals.” International Journal of Market Research, vol. 63, no. 4, July 2021, pp. 494–513. EBSCOhost, https://doi.org/10.1177/1470785320926803.

APA

Kim, D. H., Sung, Y. H., Lee, S. Y., & Yoo, C. Y. (2021). How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals. International Journal of Market Research, 63(4), 494–513. https://doi.org/10.1177/1470785320926803

Chicago

Kim, Dong Hoo, Yoon Hi Sung, So Young Lee, and Chan Yun Yoo. 2021. “How Do Self-Brand Connections Affect Ad Responses among South Korean Consumers? The Roles of Reference Groups and Message Construals.” International Journal of Market Research 63 (4): 494–513. doi:10.1177/1470785320926803.