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How quantifying the shape of stories predicts their success.

Authors :
Toubia, Olivier
Berger, Jonah
Eliashberg, Jehoshua
Source :
Proceedings of the National Academy of Sciences of the United States of America; 6/29/2021, Vol. 118 Issue 26, p1-5, 5p
Publication Year :
2021

Abstract

Narratives, and other forms of discourse, are powerful vehicles for informing, entertaining, and making sense of the world. But while everyday language often describes discourse as moving quickly or slowly, covering a lot of ground, or going in circles, little work has actually quantified such movements or examined whether they are beneficial. To fill this gap, we use several state-of-the-art natural language-processing and machine-learning techniques to represent texts as sequences of points in a latent, high-dimensional semantic space. We construct a simple set of measures to quantify features of this semantic path, apply them to thousands of texts from a variety of domains (i.e., movies, TV shows, and academic papers), and examine whether and how they are linked to success (e.g., the number of citations a paper receives). Our results highlight some important cross-domain differences and provide a general framework that can be applied to study many types of discourse. The findings shed light on why things become popular and how natural language processing can provide insight into cultural success. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00278424
Volume :
118
Issue :
26
Database :
Complementary Index
Journal :
Proceedings of the National Academy of Sciences of the United States of America
Publication Type :
Academic Journal
Accession number :
151253624
Full Text :
https://doi.org/10.1073/pnas.2011695118