Dorongan Kelangsungan Usahawan Wanita dalam Perusahaan Batik dan Songket.

The increase of women in business activities in urban and rural areas has been a major catalyst to the country's economic growth. Women in the East Coast, especially in Kelantan and Terengganu, are seen to be quite prominent in the business world. They are very active in two types of handicraft-based enterprises, namely batik and songket. The involvement of women in batik and songket entrepreneurship not only helps in the economic aspect of the family but also realizes their desire to become a woman entrepreneur. This research aims to determine the encouragement in the formation of women batik and songket entrepreneurs in Malaysia. The qualitative case study design was used by using in-depth interviews and observations on 12 batik and songket entrepreneurs selected through the snowball sampling method in Kelantan and Terengganu. Information obtained from in-depth interviews was analyzed thematically while observations were analyzed through the inclusion of field notes, visual pictures as well as voice recordings. The results showed that the encouragement of the formation of batik and songket women entrepreneurs, the basis is the influence of the family which consists of the process of family socialization, family skills, interests, and contributions to the family. Therefore, their involvement in batik and songket entrepreneurship can be attributed to the constant upbringing and exposure from the family to form women entrepreneurs. Through entrepreneurial activities, women entrepreneurs have the potential to generate high income for their families. The high profits earned through the batik and songket industry also encourage other women to participate in batik and songket entrepreneurship in Malaysia. [ABSTRACT FROM AUTHOR]