Cross-Cultural Studies Into Gambling Consumption Behavior: Eyeing Eye-Tracking Measures.

In addition, advertisements for gambling products can include responsible gambling messages for the purpose of minimizing or preventing harms caused by the advertised gambling products (e.g., "Is gambling a problem for you? Keywords: culture; cross-cultural; gambling; gambling consumption behavior; visual attention; eye-tracking EN culture cross-cultural gambling gambling consumption behavior visual attention eye-tracking 1 4 4 06/15/21 20210610 NES 210610 Introduction "Every man's ability may be strengthened or increased by culture" - John Abbot (Textappeal, [26]). In a recent systematic review and meta-analysis study, Bjørseth et al. ([1], p. 15) stated that "As gambling becomes increasingly digitalized, pop-up messaging appears to represent an accessible and cost-effective way to attenuate excessive gambling behavior and to modify gambling-related cognitions.". [Extracted from the article]