Case study offers insights into revamping organization with purpose.

As nonprofits develop and mature, they often go through a variety of changes that help them adapt to the world around them and ensure their programming meets the current needs of their constituents while providing for long‐term organizational stability. One of the biggest drivers of this kind of change is financial necessity—when revenue declines, organizations look for ways to make up for it or else see their operations wither on the vine. [ABSTRACT FROM AUTHOR]