Natural Fragrance Ingredients.

The article highlights the trends of fragrance industry. Truth in labeling laws have become a friend or foe to many companies engaged in the business of fragrance and beauty care. Those embracing it have found a way to endear themselves to health-consumers, building brand loyalty through innovative product development and consumer marketing. The 7th amendment of the European Cosmetics Directive, enacted by member state law in September 2004, requires the identification of 26 "fragrance allergens" on labels on the final product when present above a predetermined, stipulated cut-off level.